The Trade Desk - Solimar
A Media Buying Platform Built for the Open Internet
Solimar is a platform that enables advertisers to connect with the programmatic advertising ecosystem and manage their media purchasing.
Company
Platform
Desktop
Industries
Ad Tech
Timeline
Jun. 2021 - May 2023
My Role
Transformed APAC marketing strategy into global design solutions, worked with global teams as an individual contributor
Explored the product design direction from scratch, shaped the vision based on user research and data, verified the direction with concept design, delivered the IA, user journey map and wireframe
Built the end-to-end experience for internal and external users, focused on campaign measurement and creative management
